Robert Brunner: What All Great Design Companies Know from 99U on Vimeo.

We emulate the design acumen of companies like Apple and BMW, but what are the processes and mindsets that make them tick? In this 99U talk, designer Robert Brunner deconstructs his creative process revealing the stories behind products like Beats by Dre headphones and the Polaroid Cube.

First, he says, recognize that a brand belongs to your customers. “You don’t own your brand. A brand isn’t a logo or packaging,” he says. “It’s a gut feeling. And when two people have the same gut feeling, you have a brand.” Secondly, most people view design as a part of the production chain, you get requirements in and out comes a product. But design is the chain, and for the best products it permeates every step. “It should be a topic of conversation constantly,” he says. “Thats how you make great stuff.”

About Rober Brunner

Robert Brunner founded San Francisco-based design studio Ammunition in 2007 to communicate ideas through products, brands, and their surrounding experiences. His work as an industrial designer has spawned numerous brand-defining designs over the past three decades. Prior to founding Ammunition, Robert was a partner at Pentagram and led strategic brand consulting and industrial design programs for Fortune 500 companies. Previously, he was the Director of Industrial Design for Apple, where he established its pioneering internal corporate design organization, Apple IDg. Before joining Apple, Robert co-founded design consultancy Lunar.

Named one of Fast Company’s “Most Creative People in Business,” Robert’s work is included in the permanent design collections of the MoMA in both New York and San Francisco. He is the co-author of the book Do You Matter? How Great Design Will Make People Love Your Company.

— hace 3 días

BUENO. BONITO. BARATO from Manuel Franco on Vimeo.

Bueno. Bonito. Barato. (Good. Nice. Cheap) is a social report that tries to denounce the situation of the graphic design field in the city of Murcia.

— hace 2 meses

A Brief Look at Texting and the Internet in Film from Tony Zhou on Vimeo.

Is there a better way of showing a text message in a film? How about the internet? Even though we’re well into the digital age, film is still ineffective at depicting the world we live in. Maybe the solution lies not in content, but in form.

For educational purposes only. You can follow me at

Here are three short films that take place on your desktop
Internet Story (2010):
Noah (2013):
Transformers: the Premake (2014):

Trent Reznor & Atticus Ross - In Motion (from The Social Network)
David Arnold & Michael Price - On the Move (from Sherlock)
Daft Punk - End of Line (from Tron: Legacy)
Al Hirt - Green Hornet Theme (from Kill Bill Vol. 1)

— hace 2 meses

TESLA : ORIGINS from david holm on Vimeo.

Director : David Holm
DP : David Holm
Editor : Ben Jordan
Sound Design : Joe Mount
Executive Producer : Tim Case

— hace 2 meses

Imagination Series: Room 8 (3 of 5) from Bombay Sapphire on Vimeo.

Congratulations to James W Griffiths for his BAFTA award for Short Film for Room 8.

Room 8 is one of five films based on the same script that formed part of Bombay Sapphire Imagination Series 2012.

The Bombay Sapphire Imagination Series seeks to spark the imagination. We asked Oscar winning writer Geoffrey Fletcher, to write a short script stripped of any stage direction. The five most imaginative film entries were picked, produced and premiered at Tribeca Film Festival 2013.

— hace 2 meses

Cazzette - Sleepless (Director’s Cut) from Peter Huang on Vimeo.

Producer: Chris Paré & Erica Paiero
DoP: Kelly Jeffrey
Production Designer: Erika Lobko
AD: Jason Bourke
1st AC: David Nguyen
2nd AC: Lars Strand
Gaffer: James Hughes
Best Boy Electric: Jordan Zysman
Key Grip: Spencer Johnson
Best Boy Grip: Dylan van den Berge
Audio Recordist: Adam Clark
Stylist: Muska Zurmati
Hair & Makeup: Dawn Grant
Assistant Producer: Jillian Tredeneck
Art Assistants: Sierra Aragon, Mike DiGiulio, Kristy Bauer
PAs: Mikhail Petgrave, Kipling Harrop, Chris Crostwaithe, Yves LeBlanc, Hatim Hassanali
Editor: Skinner @ Married to Giants
Online/VFX: Trevor Corrigan @ Married to Giants
Sound Design: Nathan Handy @ The Eggplant Collective
Color: Wade Odlum @ Alter Ego

Executive Producers: Rey Mendoza & Mauricio Ruiz
Production Company: Mad Ruk Entertainment

Starring: Aaron Abrams, Anna Hopkins, & Jenny Raven

— hace 2 meses

THE SPACE WITHIN from Dark Rye on Vimeo.

The medium of Ajay Malghan’s photography is food but—hold up, hold up—we know that your Instagram feed is filled with filtered images of half-eaten falafel sandwiches and spicy tuna rolls. We understand, we do, and we feel for you. But Malghan’s photography explores the myriad worlds of food’s complexity hiding just beyond its seeming simplicity. For instance, an orange. Everyone knows what an orange looks like, right? But Malghan’s lens toys with the orange until the orange is not an orange but, rather, a curious image of playful ambiguity. There are many people dancing. Wildfires. And all the things that only you will see.

Dark Rye is an online magazine from Whole Foods Market.
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— hace 2 meses

The Adobe Illustrator Story from Terry Hemphill on Vimeo.

When Adobe Illustrator first shipped in 1987, it was the first software application for a young company that had, until then, focused solely on Adobe PostScript. The new product not only altered Adobe’s course, it changed drawing and graphic design forever.

Watch the Illustrator story unfold, from its beginning as Adobe’s first software product, to its role in the digital publishing revolution, to becoming an essential tool for designers worldwide. Interviews include cofounder John Warnock, his wife Marva, artists and designers Ron Chan, Bert Monroy, Dylan Roscover and Jessica Hische.

— hace 2 meses

Entrevista a MR.KONE from RevistaTaller on Vimeo.

Mr. Kone nos abrió las puertas de su casa y nos platicó de su vida como diseñador e ilustrador, sus orígenes como hijo de comerciantes, su vida en la universidad y el empeño que necesitó para sobresalir.

— hace 3 meses

Michael Bierut Graphic Designer - The Creative Influence Ep.13 from THE CREATIVE INFLUENCE on Vimeo.

Michael Bierut talks about his mentor Massimo Vignelli, how the internet has changed the way we do design work in the 20th century and what make a logo endure.

Directed by Mario De Armas - REEL -
Produced by Sandbox Studio -
Massimo Vignelli footage by John Madere -

— hace 3 meses

Evolution of the Batsuit in the Arkhamverse

(Fuente: jokerismsarchive, vía detective-comics)

— hace 5 meses con 7199 notas